Sweet Protection Webshop
This has been a long time coming. During 2010 we have been working with strategy, design, interaction and all that comes with developing an international webshop. We have worked extensively to make the best user experience from entering the shop for the first time, the shopping experience all the way though the check out process. Nothing is “stock”, all is custom. Read more about the project on our website, or visit the webshop.
XC-Sports webshop
We just launched a spanking new webshop at www.xcsports.com – It’s all about high end gear for expeditions, freeriding, big mountain and safety!
You can also take a closer look and read more about the project on our website!
Web banner for FotoWare
Another animated flash banner for FotoWare is up and running. We explored the values and features of their new software release, and how to best communicate this to their target audience. From the outside, we found the most significant value to be the ability to search/browse for media across a wide range of sources (local servers, branch offices, online image banks) in the same program. A new slogan for FotoWare 7.0 arose through this process: “A world of digital assets in one client”
Vendepunkt (web)
We just released a new site (flash+3d) for Vendepunkt – a campaign against domestic violence towards children.
As you navigate the site, the room moves from wrecked to fresh section by section. (before and after on the images below)
Sweet Protection website
New and improved Sweet Protection website. Design and flash development by (the) Red Rabbits!
Check out the sweetness:
www.sweetprotection.com
Stereo Skis + Red Rabbits
Stereo Skis, the guys who brought twintip waterskiing to the world, has teamed with Red Rabbits for strategic and visual support. RR will be doing all graphic design, marketing material and web on a yearly basis. But first of all, we took a step back by developing their brand strategy (brand strategy, communications strategy and design strategy). This is the foundation for all design and communication to follow. The first design project was the wakeski models for 2010, but they’re confidential for now.. Next we designed a web banner for wakeboardingmag.com. As the wakeski designs, the web banner is firmly rooted in the strategy.
Concept
Make the banner look more like editorial content than a standard banner-ad with screamy flashing colors. Less annoying, blends naturally into the site design and is less likely to be ignored as advertisement. Still, initial animation and movie attracts attention naturally.
Roots in strategy
“Core wakeski brand”/”High end”: No need to scream. Communicates the sport and the brand, inviting to explore it further without looking desperate. It’s more important to maintain Stereos values than getting the most clicks.
“Twintip skiing on water”: Both video and close up action photo portrays the new sport.
“User driven”: Speaks the visual language of the target audience, not corporate, flashy marketing.
“Pioneers”: Pushing the standards – both sport and communication (low contrast ad, custom made to the site).
Link to 2009 design: Closeup of wakeski with graphics on the action image.
