Featured on Fashion Served
Fashion photography by Petter Karlstrøm (RR) featured on www.fashionserved.com – best of the best hand picked from the Behance Network (www.behance.net)
Sweet Protection catalog aw0910
We just finished the new winter catalog for Sweet. 2.5 weeks with a dream team from Red Rabbits working from the Sweet Protection office in Trysil, Norway.
One of the challenges this year was to separate 3 collections with separate designs, but with similarities to connect it all. Here are a couple of pictures.
Cover:
Cover illustration:
“Hardware” section design (clean and core):
“Resolution” section design (super technical clothing for heavy weather):
“Autonomy” section design (a brand new line of fresh and funky outerwear directed more towards snowboarding/park):
As well as design and production, we photographed all products (about 300 pieces!!) – quite a load in itself. The product pictures came out better than ever with brand new equipment and techniques!
Here’s a comparison with this years vs a previous year (last one is NOT by shot by Red Rabbits:) This one in particular is an extreme challenge, as it’s a spherical shape in gloss white (reflects EVERYTHING around it – light especially) and the carbon fiber on the top of the helmet should be sufficiently lit to expose the structure. It’s harder than it looks ;)
Ok, so LEFT is shot by Red Rabbits, RIGHT is NOT :)
And some samples from the outerwear photography:
Oh yeah…we went there…the insides of the hoods are present on the jackets to reveal the GORE fabric etc… :)
Platinum Contemporary Magazine
Cover and a fashion spread in platinum. Photography by Petter Karlstrøm and styling by Leigh Dalton. And Øyvind the multi talent is striking some poses – check it out. 
Sweet Rumble 2009
Greetings from Trysil! I’m at Sweet Protection this week, working on the profile for Sweet Rumble, Sweet condom packaging, Sweet stand for ISPO 09 sports mass, Sweet winter catalog 09/10, user manuals and stickers. What can I say…life is SWEET :)
Did the photography and grahpics (not the action pics..) – and it’s a tribute to the much loved Bullitt-poster. This poster will be used as is, and I just made two side-by-side for some huge 2,8x2m billboards up in the Trysil moutains. Images coming whenever they get them up!
Featured on the Behance Network AGAIN!!
Red Rabbits is featured a second time on the front page of the Behance Network – the hottest creative network out there – this time with fashion photography by Petter Karlstrøm (RR).
Here’s the featured project:
http://www.behance.net/Gallery/Fashion-Photography-by-Petter-KarlstrAm-(RR)/141995
Beatles,pipes,trumpets and boys
New series out in Plan B . Photography by Petter Karlstrøm (RR) and styling Leigh Dalton (RR).
Fashion Series
Fashion series for MAG . Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR) and photo assistant Axel M Bevreng (RR)
Fashion Series
New fashion series for Det Nye . Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR).
I bestemors hage (aka Paper World)
Fashion series for Det Nye . Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR).
En midtsommernattsdrøm
Fashion series in Det Nye. Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR). Photos are on our site as well.
Sweet Protection catalog (summer 08)
Product/action photography and graphic production of the new summer catalog for Sweet Protection. Based on this years winter catalog, also by Red Rabbits. The catalog is 44 pages – design/photo by Øyvind Østmo (RR).
Sweet Rumble at Sjoa, Norway
The annual kayak competition Sweet Rumble was held at Sjoa river this weekend. I rented a Volvo V70 with enough space for a bed in the back. Road trip, camp fire, (slumber) party and some photos in between made for a good time with the misses and the Sweet team and crew.
Here are a couple of action shots by Øyvind Østmo (RR) used in the summer catalog, and some late night camping :)
Rabbit in a Hat
Playing around with how our new logo could work with other visual elements. Here shown on photos by Petter Karlstrøm (RR)
Food photography at Brasseriet
Pete and I did a food photo shoot at Brasseriet today. The first gig as Red Rabbits :)
