Fashion Series

New fashion series for Det Nye . Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR).

Website for Sweet Protection 08/09

A months work has passed and the Sweet Protection website is launched!! Have a sweet look at www.sweetprotection.com

Other than the super sweet functionality that combines the speed and user experience from flash with the usability and technical advantages similar to regular html browsing, these are the “special” sections of the site:

• Dressing Room
  (mix and match garments)
• Team
  (a fun piece of interaction design for the youngsters)
• Dealer Locator
  (quick and easy – we reduced the amount of clicks to find a specific dealer from 11 to 3 compared to the old system!)
• Media
  (view/download catalog, ads, wallpapers, artwork)
• The Company
  (behold the Trysil Fairytale feeling we established with the catalog design Jan 08)

The technical part of this site is world class!! We have used some techniques we haven’t seen around these parts. It is a flash site that doesn’t reload, but still has individual url’s and allow for browser navigation (back/forward) and individual bookmarking.
The whole flash file is programmed to collect all information from databases/xml, so if Sweet Protection ads another dealer in their administration, it shows up in the flash. Same goes for products, team members, etc.

Project managment and design: Øyvind (RR), Flash development: Christer (RR)

Operasjon Dagsverk (interaction design)

www.od.no/prosjekter

We just finished a sweet interaction design project for Operasjon Dagsverk – Norway’s largest solidarity campaign for youth. OD has been active in 62 countries since 1964.

The brief was to make a new and exciting way to explore their yearly projects from 1964 until today. We designed an interactive map combined with a linear time line. This allows for browsing by country (new) to see when OD has been active in a specific country, as well as browsing by year.
During the design process, OD got funds for including video functionality, so if you have a look at the latest years, you can even see the OD videos in the project window.

The application is programmed in Flash (Actionscript 3.0) and collects all information (text/years/images/etc) from an xml-file produced by OD’s administration system. So projects are easily managed by OD and the flash is always up to date with the right text and images.
For you tech freaks: this is all programmed, so if OD updates their site with a new project, the application will update and display another year seamlessly ;)

Have a look!! Here’s the beauty: www.od.no/prosjekter

Project manager: Øyvind (RR), Design and programming: Christer (RR)

I bestemors hage (aka Paper World)

Fashion series for Det Nye . Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR).

Another Bitch Boys flyer

Here’s the lates Bitch Boys flyer/poster – aliens theme.. See the rest of them in the illustration section of www.redrabbits.com – all by Kristian Hammerstad (RR)

UPDATE (August 9th, 2008):

Here’s the poster in action at Datra te Hagen in Oslo:

En midtsommernattsdrøm

Fashion series in Det Nye. Photography by Petter Karlstrøm (RR), styling by Leigh Dalton (RR). Photos are on our site as well.

Sweet Protection catalog (summer 08)

Product/action photography and graphic production of the new summer catalog for Sweet Protection. Based on this years winter catalog, also by Red Rabbits. The catalog is 44 pages – design/photo by Øyvind Østmo (RR).

Banner for Outdoor Retailer Show in Salt Lake

Just finished a huuuuge banner for the Sweet Protection stand at ORS in Salt Lake. It’s 30×8 ft … that’s huge!

And here’s the little monster:

UPDATE (August 8th, 2008):

Just got an MMS message from the Sweet Protection guys in Salt Lake with an image of the banner in action:

Sweet Rumble at Sjoa, Norway

The annual kayak competition Sweet Rumble was held at Sjoa river this weekend. I rented a Volvo V70 with enough space for a bed in the back. Road trip, camp fire, (slumber) party and some photos in between made for a good time with the misses and the Sweet team and crew.

Here are a couple of action shots by Øyvind Østmo (RR) used in the summer catalog, and some late night camping :)

Rabbit in a Hat

Playing around with how our new logo could work with other visual elements. Here shown on photos by Petter Karlstrøm (RR)

Final Logo

Here’s the final logo and some examples of different use:

Logo development (branding continues)

Here are a couple of sketches so far for the Red Rabbits logo:

Catalog and posters at ISPO 2008

I went to München to the ISPO international sports mass first quarter of 2008. The catalog was a hit and the posters were made from the section separators. All posters in the pictures are by Red Rabbits.

Sweet Protection

We closed a very important deal for Red Rabbits today with Sweet Protection. The deal is for the design of all catalogs, website and marketing material on a steady basis for the years to come. Steady deals like this one makes it easier to focus on developing Red Rabbits and establishing relations, as we don’t have to “fight to survive” (as much hehe..)

The offer came from Sweet Protection after the success of the Sweet Protection catalog (winter 08/09) we designed for them. Concept, design, 3d, photography and illustration, all by Red Rabbits, exceeded their already high expectations.

Here’s a sample:

More from the catalog at RR graphic.

Food photography at Brasseriet

Pete and I did a food photo shoot at Brasseriet today. The first gig as Red Rabbits :)