Stereo Wakeski Co. logo animation
Our freelance motion designer, Ole Magnus Saxegård – created this splashy and flashy animation for Stereo Wakeski Co.
Web banner for FotoWare
Another animated flash banner for FotoWare is up and running. We explored the values and features of their new software release, and how to best communicate this to their target audience. From the outside, we found the most significant value to be the ability to search/browse for media across a wide range of sources (local servers, branch offices, online image banks) in the same program. A new slogan for FotoWare 7.0 arose through this process: “A world of digital assets in one client”
Red Rabbits illustrations and animations
for TINE e-learning courses
We recently completed a set of illustrated animations for TINE (Norways leading dairy product manufacturer). The animations is part of a e-learning course, where “Mr. Ekstra Lett” acts as the tutor in a light and easy manner. Every now and then the angry whole milk dude comes in and questions why things are not in order. TINE is happy with the result and so are we!
Stereo Skis + Red Rabbits
Stereo Skis, the guys who brought twintip waterskiing to the world, has teamed with Red Rabbits for strategic and visual support. RR will be doing all graphic design, marketing material and web on a yearly basis. But first of all, we took a step back by developing their brand strategy (brand strategy, communications strategy and design strategy). This is the foundation for all design and communication to follow. The first design project was the wakeski models for 2010, but they’re confidential for now.. Next we designed a web banner for wakeboardingmag.com. As the wakeski designs, the web banner is firmly rooted in the strategy.
Concept
Make the banner look more like editorial content than a standard banner-ad with screamy flashing colors. Less annoying, blends naturally into the site design and is less likely to be ignored as advertisement. Still, initial animation and movie attracts attention naturally.
Roots in strategy
“Core wakeski brand”/”High end”: No need to scream. Communicates the sport and the brand, inviting to explore it further without looking desperate. It’s more important to maintain Stereos values than getting the most clicks.
“Twintip skiing on water”: Both video and close up action photo portrays the new sport.
“User driven”: Speaks the visual language of the target audience, not corporate, flashy marketing.
“Pioneers”: Pushing the standards – both sport and communication (low contrast ad, custom made to the site).
Link to 2009 design: Closeup of wakeski with graphics on the action image.
