Sweet Protection catalog aw1011
Up close and personal (video edit)

Here’s an edit with some highlights from the Sweet Protection catalog for autumn/winter 2010/2011:

530 effective hours. 6 RR workers. 156 pages carefully designed. 289 product photos shot and retouched.

Contributors:
Kim (RR) – Project management, concept development and graphic design
Øyvind (RR) – Co concept development and product photography
André (RR) – Graphic illustration (the car), graphic production and product photo assistant
Andreas (RR) – Photo retouch (action and product photos) and graphic production
Christian (RR) – Product illustration (lower left)
Ole Magnus Saxegård (RR) – Motion graphics (video for ISPO, as displayed above)
Robert (RR) – Proof reading (american copywriter)
Ola (Sweet) – Text
Ståle (Sweet) – Product design and tech info
Maria Jones (Sweet team rider) – Product photo mannequin

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2. Jorgen

   
   02/6 2010

   Wow.. When will the new catalog be released?

3. Øyvind Østmo

   
   02/9 2010

   Hi, the catalog was “released” this Sunday on the ISPO sports mass in Munich. It’s more or less limited to dealers and a little hard to get ones hands on, but feel free to stop by the Red Rabbits office in Oslo to look and feel if you’re ever around these parts!

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