530 effective hours. 6 RR workers. 156 pages carefully designed. 289 product photos shot and retouched.
The brand new Sweet Protection catalog for autumn winter 2010/2011 is nothing short of champagne worthy awesomeness! We are way to modest to claim such a title for ourselves :), but we were inspired by the celebration photo we just received from the Sweet Protection office in Trysil.
(celebration photo from Sweet Protection)
Here’s a list of no less than 12 contributors for this single spread (above):
Kim (RR) – Project management, concept development and graphic design
Øyvind (RR) – Co concept development and product photography
André (RR) – Graphic illustration (the car), graphic production and product photo assistant
Andreas (RR) – Photo retouch (action and product photos) and graphic production
Christian (RR) – Product illustration (lower left)
Robert (RR) – Proof reading (american copywriter)
Ola (Sweet) – Text
Ståle (Sweet) – Product design and tech info
Maria Jones (Sweet team rider) – Product photo mannequin
Anna Segal (Sweet team rider) – Action and lifestyle photo model
Dan Carr (for Sweet) – Action photo
Nathan Abbott (for Sweet) – Lifestyle photos
This was just a taste! More catalog stuff coming when we get the time!
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(champagne worthy awesomeness)".