Another animated flash banner for FotoWare is up and running. We explored the values and features of their new software release, and how to best communicate this to their target audience. From the outside, we found the most significant value to be the ability to search/browse for media across a wide range of sources (local servers, branch offices, online image banks) in the same program. A new slogan for FotoWare 7.0 arose through this process: “A world of digital assets in one client”
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