We just finished the new winter catalog for Sweet. 2.5 weeks with a dream team from Red Rabbits working from the Sweet Protection office in Trysil, Norway.
One of the challenges this year was to separate 3 collections with separate designs, but with similarities to connect it all. Here are a couple of pictures.
Cover:
Cover illustration:
“Hardware” section design (clean and core):
“Resolution” section design (super technical clothing for heavy weather):
“Autonomy” section design (a brand new line of fresh and funky outerwear directed more towards snowboarding/park):
As well as design and production, we photographed all products (about 300 pieces!!) – quite a load in itself. The product pictures came out better than ever with brand new equipment and techniques!
Here’s a comparison with this years vs a previous year (last one is NOT by shot by Red Rabbits:) This one in particular is an extreme challenge, as it’s a spherical shape in gloss white (reflects EVERYTHING around it – light especially) and the carbon fiber on the top of the helmet should be sufficiently lit to expose the structure. It’s harder than it looks ;)
Ok, so LEFT is shot by Red Rabbits, RIGHT is NOT :)
And some samples from the outerwear photography:
Oh yeah…we went there…the insides of the hoods are present on the jackets to reveal the GORE fabric etc… :)
Social poster
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