Stereo Skis, the guys who brought twintip waterskiing to the world, has teamed with Red Rabbits for strategic and visual support. RR will be doing all graphic design, marketing material and web on a yearly basis. But first of all, we took a step back by developing their brand strategy (brand strategy, communications strategy and design strategy). This is the foundation for all design and communication to follow. The first design project was the wakeski models for 2010, but they’re confidential for now.. Next we designed a web banner for wakeboardingmag.com. As the wakeski designs, the web banner is firmly rooted in the strategy.
Concept
Make the banner look more like editorial content than a standard banner-ad with screamy flashing colors. Less annoying, blends naturally into the site design and is less likely to be ignored as advertisement. Still, initial animation and movie attracts attention naturally.
Roots in strategy
“Core wakeski brand”/”High end”: No need to scream. Communicates the sport and the brand, inviting to explore it further without looking desperate. It’s more important to maintain Stereos values than getting the most clicks.
“Twintip skiing on water”: Both video and close up action photo portrays the new sport.
“User driven”: Speaks the visual language of the target audience, not corporate, flashy marketing.
“Pioneers”: Pushing the standards – both sport and communication (low contrast ad, custom made to the site).
Link to 2009 design: Closeup of wakeski with graphics on the action image.
Social poster
Downloads
- No documents for download.
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